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SITE looks ahead to 50th anniversary

June 2, 2022

The Society for Incentive Travel Excellence (SITE) previewed what members can expect during the association’s 50th-anniversary year in 2023, as the incentive travel industry continues to rebound quickly.

Rebecca Wright, Interim Executive Director for SITE, said at the start of a press event on the sidelines of IMEX in Frankfurt on Wednesday: “Our 50th anniversary year presents interesting opportunities for us. We’re even more focused on making the business case for incentive travel, as we see pent-up demand from corporations that found other motivations and rewards they had to use during the pandemic were not as impactful. We’re definitely seeing a need and resurgence.”

Aoife Delaney, 2021 SITE President, also offered a moment of reflection from her time at the helm of SITE’s board of directors.

She pointed to the successful 2022 SITE Global Conference and the 2021 launch of the SITE France chapter as examples of the value SITE continued offering global incentive professionals during this challenging period.

SITE Foundation was also well-represented at the event. Vice President of Content & Research Selina Sinclair spoke about current and upcoming SITE Foundation research, including the third edition of Corporate inSITEs and Leadership inSITEs, with findings of the latter set to roll out throughout the spring.

Selina also briefly touched on upcoming projects, including the Incentive Travel Index, which was launched at IMEX Frankfurt on Tuesday.

“SITE Foundation took a new approach with the launch of its inSITEs series”, explained Selina, noting that the Corporate, Leadership, and Participant inSITEs research tracks the pulse of the market, and offers insightful data for members and others to take into account when making plans for their businesses.

SITE’s activities will continue throughout the rest of IMEX Frankfurt.

Following on from IMEX Frankfurt, the SITE and SITE Foundation teams will begin final preparation for SITE Classic, taking place from September 11 to 14 in Boca Raton, Florida, and for IMEX America.