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November 28, 2021 signs 5-year partnership with Visa

November 11, 2021
tourism, a leading digital marketplace in the Middle East, has announced a groundbreaking five-year partnership with Visa, the world leader in digital payments.

The collaboration cements a long term relationship between noon and Visa, benefiting customers and businesses across KSA, the UAE and Egypt through faster payments and payouts, attractive discounts and loyalty-linked growth.

The enterprise level agreement is the next stage in the strategic partnership between noon and Visa. Providing small businesses with tailored support and the tools they need to grow is core to noon’s founding goals. Through this partnership, SMEs using and noon payments will enjoy increased support across the Middle East including faster payouts, and co-marketing support to further drive digital payments, leading to higher customer conversions.

Co-branded Visa credit card options, such as the Mashreq noon VIP card, packed with incredible benefits directly relating to online shopping will help reduce cash dependency and increase loyalty. Customers will also benefit from Visa’s upcoming integration with noon pay, a one-stop-shop seamless payments platform.

In mid-2020, Visa supported noon’s efforts to quickly pivot payment options from cash-on-delivery to cashless, offering a variety of ways for businesses to continue to connect with customers, safeguarding communities amidst the Covid-19 pandemic. The transition, protected by multi-layered security protocols, ensured the physical and financial safety of noon’s shoppers, marking a historic shift in the payments industry towards increased digital payments.

Mosam Gadia, noon payments, said of the partnership: “Our partnership with Visa marks a significant milestone in driving e-commerce and digital payments innovation throughout the region. Supporting local businesses, no matter their size, is extremely important to us, and we’re proud to facilitate a partnership that strengthens support for local SMEs and customers across the region.”

Shahebaz Khan, Visa’s General Manager for UAE, said: “We recognize that sustainable economic recovery depends on small businesses being able to ‘return to normal’ and grow. According to our 2021 Small Business Recovery study, the majority of SMBs we surveyed believe digital payments are important for their recovery, making it more crucial than ever that we expand their access to the digital economy.

“Through our partnership with noon, we will help more small businesses adapt to our increasingly digital world, and at the same time deliver the innovative and secure digital payment experiences more consumers seek.” was created to serve the region, empowering and championing local businesses with innovation, technology, and support. Local businesses can choose to use noon to support their business, tapping into noon’s mass customer database, and utilizing the secure payment platform. is a joint venture between the Kingdom of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar.