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Wego reveals top 10 European destinations from UAE

October 7, 2021

Wego, an online travel marketplace in the Middle East and North Africa (MENA), revealed the top European destinations the UAE travellers are searching for.

With several European countries slowly opening up their borders for leisure travel following the resumption of flights, travel-sick residents in the UAE have been on the lookout for notable cities to visit.

Wego dives into its travel search data and reveals which European cities residents are looking for as travel reopens in Europe, a press release stated.

1. Zürich - Switzerland's largest and most dynamic city tops the list of most searched European cities, accounting for 5.52 per cent of searches in the 3rd quarter of 2021.

With over 50 museums and 100 galleries, Zurich is a haven for history buffs and art connoisseurs, which may explain the reason for the notable level of search interest.

2. Vienna - Closely following Zurich is Vienna with over 5.38% of searches on Wego.

It is a city that represents its imperial past and embraces modernity in the most creative way. The Austrian capital is also known as the City of Music for its musical legacy.

3. London - Up next is London, which accounts for 4.44% of searches on Wego in the 3rd quarter of 2021. The country has recently announced the scrapping of the current system of red, amber and green countries based on levels of Covid-19.


The British capital has always been a popular travel destination for both leisure tourists and business travellers from the UAE. Searches for 'UAE-UK' and 'Dubai-London' spiked on Wego’s metasearch website, and its English and Arabic travel blog upon news of the UK re-opening for UAE travellers.

4. Athens - Coming in 4th position is Athens, which makes up 3.77% of searches on Wego.

Ever since re-opening its borders on May 14, Greece has been welcoming tourists from the UAE, allowing government-issued vaccine certificates to facilitate entry procedures. Athens is the largest and undoubtedly the most influential Greek city, widely considered as the birthplace of western civilisation.

5. Milan - Milan accounted for about 3.64% of searches in the 3rd quarter of 2021.

Italy's second largest city is studded with sky-piercing cathedrals, ornate castles and ancient palaces. Milan is also known as one of the world's fashion capitals, with bustling streets filled with high-end stores with endless opportunities to shop and treat oneself.

6. Geneva - Ranking 6th on the list is the city of Geneva in Switzerland, making up 3.04% of searches on Wego.

Despite being an expensive city, Geneva seems to have captured the fancy of UAE travellers. It is known for great chocolate, delicious cheese and quality wine. Switzerland is now open for any traveller with a valid visa, allowing fully vaccinated travellers to skip post-arrival quarantine, making it a sought after place amongst UAE travellers.

7. Paris - The reopening of borders in France, especially to vaccinated UAE travellers, has once again sparked interest amongst Wego users towards Paris (2.69% of searches). They can once again pay a visit to the Louvre, the Eiffel Tower, wine regions, beaches and numerous other attractions in Paris upon presenting their fully vaccinated status at the airport and getting a Health Pass.

8. Salzburg - The Austrian city stands 8th on the list, amassing more than 2.5% of the European city searches on Wego.

Known far and wide as the birthplace of music legend Mozart, Salzburg is a beautiful city with ancient forts and great museums. Austria, like other European countries, is also open for vaccinated travellers.

9. Amsterdam - Ranking 9th on the list is Amsterdam (2.44% of searches), capital of the Netherlands.

Despite not being classified as a safe non-EU country, eager residents from the UAE have been watchful over the resumption of leisure travel to and from the city.

10. Barcelona - The Spanish city makes up 1.9% of European city searches on our platform in the 3rd quarter.

The cosmopolitan capital of the Catalonia region, Barcelona is also open for most travellers from the UAE. While it is closely associated with football, the city is also known for its architecture, cityscape and hospitality.