Top News


Syria participates in the first internat...
September 16, 2021
Abu Dhabi adds computer systems and soft...
September 16, 2021
UK Government unveils £650bn infra...
September 13, 2021

International travel demand 'gaining momentum'

August 29, 2021
government Group, a leading global travel service provider, has released data showing strong demand for cross-border travel, and shared how it is co-operating with hotel partners to best enhance their presence throughout the travel recovery.

Chinese travellers are showing increasing interest in travel to Europe, with search volumes for European flights and hotels skyrocketing this summer, search data from its Ctrip platform showed, the company said.

Compared to 2021 pre-summer (January 1 - June 20) searches, Ctrip search volume for European flights grew by over 150 per cent in July, and continue to rise in August, peaking on August 12 over 320% higher than the pre-summer volume.

Similarly, Ctrip user searches for European hotels have risen sharply too. In August alone, searches for European hotels rose by an average of 80% compared to the January – June average, with the highest search volume recorded on August 9 up almost 120% on 2021 pre-summer levels. Group CEO Jane Sun said: 'The global travel recovery is underway and we are strengthening our partnerships in local markets to ensure we are best positioned to support their business's recovery and growth along with the return of domestic and international travel flows.'

'We are eager to share our global expertise through our local teams to deliver the best support for partners, as well as provide our users with the most appealing product offering.'

In Europe, cross-border travel is increasingly possible under the EU Digital Covid Certificate Travel Passport scheme and the UK's traffic light system. Search and booking volumes on, the travel Group's global OTA platform, have grown in line with the opening up of travel.

Hotel bookings made by UK users in the second quarter of 2021 saw 173% year-on-year growth, and those made by France and Germany users rose by 52% and 64% respectively.

The UK, France and Germany ranked among the top ten hotel destinations by global booking volume during the same period, and flight bookings made by UK, France and Germany users in June rose by over 200% in each market year-on-year.

Through its umbrella of leading OTA brands, the group has extended its 'Local Focus, Global Vision' to hotel partners in Europe in preparation for global travel recovery. A key element Group's hotel partner support in Europe is its marketing investment in flash sales, creating synergy with flight and hotel products.