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Nasma Luxury Stays eyes 80 residences portfolio by year-end-

May 1, 2021
real estate

Nasma Luxury Stays, a division of UAE-based Al Tamimi Investments, and a specialist in the executive and vacation rentals sector, has opened its portfolio to support investors and property owners seeking to maximise return on their secondary property assets.

With the vacation and short-term property rental market growing substantially, Nasma Luxury Stays has redefined their business model to ensure that property owners get the maximum return on their investment, while having the flexibility to use their second home for their own purposes, and at their convenience.

Nasma Luxury Stays, which boasts a carefully curated portfolio of 26 properties, is now looking to expand it to more than 80 residences by the year-end - ranging from studio, one and two-bedroom apartments to five-bedroom villas and houses.

Each of the fully equipped homes is managed end-to-end, with guaranteed property protection, to yield higher revenue for owners, all with complete transparency, it added.

According to AirDNA, a short-term rental data and analytics provider, the industry, both in Dubai and across the wider region is still growing, with Dubai rentals securing as much as $220 on an average daily rate, and accounting for around 54% occupancy.

While real estate agency, Knight Frank, said Dubai’s holiday home market accounts for 2% of Dubai’s total households, the highest proportion of all other key global hub cities.

Initially founded in 2015 to manage the property assets of Al Tamimi Investments, the division has established a range of partnerships with luxury suppliers and service providers that ensures guests experience the service levels of a five-star hotel, combined with the discretion of a private home.

Cristina Butcaru, General Manager of Nasma Luxury Stays, said: 'The market provides a wealth of competition for licensed holiday homes, but our focus is on experience and quality.'

'When it comes to selecting the homes in our portfolio, we are always looking for luxe accommodations that match with the five-star offering available, while being able to provide a personalised experience supported by quality partners and suppliers,' she noted.

According to her, the team at Nasma Luxury Stays provides a full suite of services to owners, ensuring that properties are professionally maintained and serviced.

They also provide the best advice on seasonal rates and ancillary support such as legal and licensing.

With a full team on the ground, and a wealth of local knowledge to draw on, owners whether based in the UAE, or other international markets, can benefit from the collective expertise from Nasma Luxury Stays, she added.

Nasma Luxury Stays property portfolio features homes in Dubai’s premier locations including Dubai International Financial Centre, Business Bay, Downtown Dubai, City Walk, Dubai Marina, Jumeirah Beach Residence and Palm Jumeirah.

It also manages properties in vibrant lifestyle destinations such as Bluewaters Island.

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