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15below partners with Etihad to enhance guest communications

February 9, 2021

15below, supplier of the world’s leading automated passenger notifications platform, has partnered with UAE's Etihad Airways to upgrade the airline’s communication system to address the ever-changing travel requirements caused by the Covid-19 pandemic.

The 15below platform links directly to Etihad’s reservations system, allowing the airline to automatically communicate with its passengers using personalised, real-time data from the booking. With all the information they need on hand, customers are promised a smooth, stress-free travel experience without unnecessary delays, queues, and human interaction at the airport.

Talking about the partnership, 15below’s CEO Nicholas Key said: “A lack of relevant information has always been a huge contributor to the stress that many associate with travel, so at a time when the rules are constantly changing, effective communication is absolutely key to passenger wellness. The work that we have done with Etihad gives the passenger much greater control, promoting a smooth, risk-free travel experience where currently there is more to think about than ever before.”

Frank Meyer, Chief Digital Officer, Etihad Aviation Group, said: “Etihad is a global player in driving digital transformation within the aviation industry. As travel restrictions ease, it’s our responsibility to pursue innovative solutions that will enhance the travel experience for our guests. Ensuring wellness is part of the redefined customer journey has become an integral part of our business and our partnership with 15below has been instrumental in making this a reality.”

Research by the International Air Transport Association (IATA) shows that 72 per cent of travellers want to be kept up to date on their mobile device throughout their journey and three in five want real-time updates during disruption. Acknowledging that a passenger’s experience starts during the booking process and ends when they arrive at their destination, Etihad’s partnership with 15below allows constant, updated communication with the guests throughout their entire travel experience.