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Trende selected to join 11 leading edge companies

December 2, 2020
oil and gas

Trende, a renewable energy retailer in Japan, has been selected to join 11 other ground breaking growth stage ventures at the 2020 Unreasonable Impact Asia Pacific programme.

With the global pandemic continuing to have an enormous impact on all aspects of life, including the global workforce, migration, and the environment, supporting entrepreneurial solutions addressing these challenges is critical.

Unreasonable Impact, a unique partnership between Barclays and Unreasonable Group is focused on supporting and scaling up high-growth ventures within the green economy, ensuring that their impactful solutions reach new markets, transform even more lives and create thousands more jobs in the process.

After a rigorous selection process involving hundreds of world-class companies, Jeffrey Char, Trende's co-founder and Chairman, has been invited to join 11 other leading entrepreneurs from across Asia Pacific for the first ever virtual iteration of the Unreasonable Impact Asia Pacific programme, which aims to accelerate the growth of their companies.

Impacting the future of food, energy, sustainable living and supply chains, each entrepreneur is selected to participate based on their potential to address key social and environmental issues and to create at least 500 jobs within the next five years.

The programme connects the entrepreneurs to a global community of power-house mentors and industry specialists, including experts from across Barclays through tried and tested methodologies and approaches.

'We founded Trende as a response to the climate crisis and the Japan's heavy reliance on fossil fuels. Our mission is to accelerate the widespread adoption of renewable energy and redefine the energy ecosystem in Japan,' said Char. 'We are excited to join the Unreasonable Impact Asia Pacific programme and leverage their community to amplify our positive impact.'

Lars Aagaard, Head of M&A and Head of Financial Sponsors, Asia Pacific at Barclays, said: 'We are delighted to welcome the latest cohort of ventures onto our first virtual Unreasonable Impact programme here in Asia Pacific. Tackling some of today's greatest challenges, the entrepreneurs are developing groundbreaking solutions and, in partnership with Unreasonable Group, we look forward to supporting them on their journey to scale.'

Daniel Epstein, Founder and CEO of Unreasonable Group, added: 'We are committed to the idea that doing well and doing good are not mutually exclusive and Unreasonable Impact's success to date demonstrates the growing appetite for purpose and profit driven businesses. Our now highly curated virtual programmes provide a space to share wisdom, build a lasting community of support and deep dive into critical conversations, empowering our entrepreneurs towards transformative impact and growth. We are so excited to welcome Trende into our global community and look forward to supporting Jeffrey Char along with our partners Barclays, to scale and in the process accelerate the creation of thousands of new jobs.'

Cumulatively, the twelve ventures have generated more than $76.28 million in revenue, raised $114.48 million in funding and are operating in 26 countries.

To date, the ventures that comprise the Unreasonable Impact community have positively impacted more than 220 million people, reduced greenhouse gas emissions by 55 million tonnes, and generated more than 37,000 net new jobs.

The companies have also raised more than $3 billion in funding. Trende joins this notable global network in its shared effort to create thousands of jobs on the frontier of the green economy.

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